Performance Marketing

Performance Marketing
PPC Services in India

At Brandtattva, our approach to performance marketing is rooted in a deep understanding of your customer’s decision-making process and the strategic orchestration of touchpoints.

We begin by delving into the intricacies of your target audience’s preferences, needs, and behaviours, unravelling the threads of their purchasing journey. This foundational insight allows us to craft a tailored strategy that speaks directly to their desires at each touchpoint.

Our Approach

Central to our strategy is the comprehension of existing demand and the intent behind it. We meticulously analyse whether capturing existing demand through well-timed campaigns yields higher conversions, or if the generation of fresh demand holds the key to unlocking greater conversion value. This pivotal decision informs the direction of our campaigns and the resonance of our messaging.

To set the stage for scalable success, we configure advanced analytics and attribution models. This empowers us to illuminate the pathways that lead to conversions, allowing us to make data-driven decisions and optimize campaigns for maximum impact. Our holistic view of the performance landscape ensures that every action is deliberate and aligned with your overarching goals.

Navigating the complex digital landscape requires finesse. We construct a strategic funnel that guides users seamlessly through their journey, from initial awareness to the final conversion. Our artful funnel development ensures that no opportunity is missed, capturing attention, nurturing interest, and compelling action at every stage.

In the dynamic world of e-commerce, understanding Lifetime Value (LTV) and Churn Rate is paramount. We delve into these critical metrics to discern which platforms, communications, and campaigns are attracting the most relevant visitors. This knowledge forms the bedrock of our optimization efforts, channelling resources where they matter most and enhancing your brand’s ROI.

Our Performance Marketing services include of:

Building Performance Marketing Strategy

Develop customized strategies that align with your business goals, target audience, and industry trends to maximize online visibility and drive measurable results.

Digital Marketing Campaign Management

Expertly execute and manage digital marketing campaigns across various channels, ensuring consistent messaging, optimal targeting, and campaign performance tracking.

Optimizing Media Spend & CAC

Continuously monitor and optimize media spending to ensure efficient allocation of budget, reduce acquisition costs, and maximize ROI for your digital marketing campaigns. 

Campaign Strategy and Planning

Develop campaign strategies & tactical plans, including content creation, ad targeting, & campaign timelines, to drive campaign success and achieve objectives

Data Analytics and Reporting

Utilize advanced analytics tools to collect and analyse data, providing valuable insights into campaign performance, audience behaviour, and conversion metrics.